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NONPOINT Unleashes New Video For "Ruthless" By Larry Petro, News Monkey Tuesday, June 8, 2021 @ 11:00 AM
The team at 361 Degrees Records mentions that, “When Elias presented the concept to the label it was so brutal we honestly weren’t sure if it would even get played. Now that it’s done we realize it’s exactly the video they needed to do and the definition of RUTHLESS.”
The band has never done a video like this before, but says it was like being on a movie set with Director Francesca Ludikar at the helm leading moment after bloody moment of this fast paced, heart pounding roller coaster of a video. “We’re aiming for the temple, swinging for the fences and making heads rock in this one. Only one of us will be left standing in the end.” says the band.
The concept was written by singer Elias Soriano and even he warns viewers, “This is what happens when you take an infectious riff, athememic lyrics, an aluminum baseball bat, some duct tape, and a grudge, put it in a blender and serve it cold blooded.”
NONPOINT released the title track, "Ruthless", off of their upcoming EP to all digital outlets in May through the band's very own label 361 Degrees Records LLC and was this year's featured track on AEW's "Blood And Guts" on TNT.
"Ruthless" is currently at #28 on BDS/Billboard, #30 on MediaBase and has a total of 600k+ streams in it's first month out.
"Ruthless" can be streamed/downloaded at Nonpoint.com
NONPOINT will be appearing at the following festivals:
Masters of, and pioneers in the nu-metal/rap-rock world, NONPOINT has quietly been the biggest and best kept secret of the rock/metal genre. Their songs and renowned performances have had musicians from all corners of the genre and music industry members standing side stage to revel in the audiences they transform.
The band's songs "Bullet with a Name", "Alive and Kicking", "In the Air Tonight", "Circles", "Your Signs", "Everybody Down" and many others have been featured in trailers, hit movies, television, iconic video games, as well as broadcasts from NFL, NBA, MLB, NHL, WWF.
NONPOINT has toured with major acts like DISTURBED, PAPA ROACH, MUDVAYNE, and SEVENDUST to name a few. They have also been featured on the main stages and support stages of iconic festivals like Soundwave, Rock AM Park, Rock AM Ring, Ozzfest US and Donington, Rock on the Range, Welcome to Rockville and many more.
Today, NONPOINT continues to ignite streaming platforms, news feeds, social media platforms, and festival stages, and 2021 is shaping up to take them from rock's best kept secret to a household name.
The band launched their independent record label 361 Degrees Records LLC in January of this year. They filmed the process of starting the label and making new music in a Docu-Series titled A Path To Independence that can be seen on the band's YouTube and official website.
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Commitment to forward motion ensures longevity. After 20-plus years, ten full-length releases, countless sold out shows, and over one million albums sold worldwide, NONPOINT endure through sustaining an unbreakable bond among themselves and to a diehard fan base all over the globe.